From the period of 1939-1945, White Sewing Machine Co. turned its precision manufacturing efforts toward the production of goods for the war.  As a result of their outstanding contribution, the Army and Navy "E" was presented to White and its employees.

At the end of the war, there was a tremendous demand for consumer goods including sewing machines.  To accommodate the necessary increases in production, White Sewing searched for new land and buildings in nearby Lakewood, Ohio.  An ultramodern administration building was completed in 1951.   Also in the decade of the '50s, the sewing machine market enjoyed a boom in popularity of the zigzag feature.  White Sewing Machine Co. developed and marketed a series of sewing machines incorporating this capability and introduced its first open arm style zigzag model in 1956.

Rapid growth and change dominated the '60s.   In 1964, the name of the parent company was changed to White Consolidated Industries to reflect the acquisitions of such well-known companies as Kelvinator, Gibson, the major appliance business of Westinghouse Electric Corp. and others, making WCI a billion-dollar corporation.  Throughout the 1960s, the most popular White sewing machine was the White Fair Lady with a distinct built-in handle.  Another industry first for White Sewing took place in 1967 when the company obtained a patent for an electronic system that provided full needle power even when sewing at reduced speeds.

As the '70s approached, White sewing returned to the concept of the rotary hook and introduced a new White Rotary, the White Flip Top.   Designed with a twin sewing surface that converted from open arm to flat bed, this model offered a White exclusive Spin-A-Dial stitch selector, the industry's first easily accessible stitch selection dial that turned both clockwise and counterclockwise. The latter part of the decade turned high-tech with computer chips starting to appear in just about everything from televisions to sewing machines.  As always, White Sewing progressed along with these changes and introduced its first generation computer sewing machine, the White ESP 4000.  To fill the continuing demand for all-purpose mechanical models, White developed the Jeans Machine.   This class of sewing machine, which today remains as one of White Sewing's most popular models, derived its name for its high penetrating power and utilitarian purpose.

In the world of sewing, the decade of the '80s will be remembered most for the contribution White made to the working mother.  To aid the busy supermom, White Sewing introduced the first overlock designed for the home sewing market.  The Superlock Model 534 cut sewing time in half by seaming, trimming and overcasting in one easy operation.  The White Superlock was the first to offer a 3/4 thread capability, numbered tension dials and a recessed cutting system.  Also, this innovative product was the first to provide additional timesaving conveniences such as accessory feet for blind hems, elastic, piping and pearl sequins.  In the mid '80s White further improved the Superlock with a highly visible, 10-second threading system, a tension release lever and accessible, swing-away cutting blades. Today a new generation of White Superlocks maintains White Sewing's leadership position within the serger market. As the '80s progressed, the financial world experienced merger mania.  White Consolidated, parent of White Sewing, was part of this take over trend as the Swedish firm, Electrolux AB, appeared on the scene in 1986.   Soon, White Sewing joined forces with the Husqvarna Sewing Machine Co., a division of Electrolux, to form VWS.

The influence of European designs became evident within White Sewing during the late 1980's and early 1990's when the firm heeded the demands of the home sewer who sought a timely, top-of-the-line sewing machine that was backed by a reputable brand name and all at an affordable price.  White Sewing translated this desire into a new series of electronic sewing machines known as White Computers.  This introduction strengthened the independent White dealer who could now offer White's domestic value packaged in a sleek European design. Throughout the years and the many changes they've held for the firm, White Sewing has never lost sight of its founding father's ideals.   Today, the White Sewing Machine Co. continues its commitment to providing its extensive network of dealers with strong promotional support, excellent customer service, extremely important educational opportunities, and, of course, high-quality White Sewing machines and Superlock sergers.